Open Business Models in a Long Tail Market and Why Executing on a “Consumer Grade” Biomedical Informatics Platform Strategy is Key to Wealth Creation for AHSNs
Overview
According to the Office of National Statistics, the amount spent on healthcare in the UK in 2010 represented 9.6% of GDP, up from 6.6% in 1997. In many countries healthcare spend continues to grow much faster than the economy, threatening the economic future of some governments and putting more pressure on businesses and individuals to foot the healthcare bill.