How to do platform marketing and Advocacy
Most people struggle to get developers to use that platform that your platform engineering group built. Developers, of course, always like to build their own platforms (🙄), but many platform engineering groups miss out on a key step: marketing and advocacy. Check out @bryanrossuk's quick advice on how to do platform marketing and advocacy, based on his real world experience running platform teams in large organizations. Read the rest of the advice here: https://tanzu.vmware.com/content/blog/digital-transformation-bottlenecks-reluctance-to-change?utm_source=cote&utm_campaign=devrel&utm_content=TanzuTalk20240117_Crusties&utm_medium=YouTube
