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When you have thousands, if not tens of thousands, of people in your software organization, changing all of them over to a product approach to software is daunting. Here, Coté goes over three ways he’s seen large organizations scale that kind of change: starting small and seeding people from initial projects into new projects; set the mindset to transforming your existing organization not creating a new organization; create your own brand and adapting methodology, making sure to do internal marketing (advocacy) and quarterly internal conferences.
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-BT keynote at SpringOne 2020, with my commentary and summary: