Prioritize problems that were discovered during research so the team can focus on the most important ones
Problem Prioritization helps us understand “what are the first set of problems that need solving?”. We do this by factoring in the intersection of all the things that are important to the business and the users. This exercise gives us the ability to focus our solution generation on a specific problem.
During Discovery & Framing, after conducting and synthesizing exploratory research.
Gather all the problems you discovered from research
If there are many (roughly 20+), first do a culling exercise by asking yourselves “Is this problem related to our goals?”; sort each problem/pain into a “No” or “Yes” pile on the wall.
Create a 2x2 with the painter’s tape and label the axes as follows:
Plot the problems/pains on the 2x2.
Depending upon the size of each problem/pain, strive to end with a list of the top 3-5 problems/pains.
Success is achieved when the team agrees to the top 3-5 problems on which it will focus.
The timing of this activity varies along with the number of problems identified in the research process, so prepare accordingly. It can also be beneficial to timebox conversation of each problem in order to ensure the team maintains forward momentum.