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Personas

Create a provisional representation of a user based on existing knowledge and assumptions

Phases
  • Kickoff
  • Discovery
  • Remote
Suggested Time

45 - 60 mins

Participants

Core team, stakeholders


Why do it?

The provisional persona anchors the discussions we have during the Kickoff and allows the core team to make smart decisions about who to target for exploratory research during the Discovery phase of the project.

When to do it?

We try to do this as early as possible on a project, usually during Kickoff.

What supplies are needed?

  • Whiteboard or digital version like Miro
  • Paper
  • Sharpies / markers
  • Sticky dots
  • Scissors (optional)

How to use this method remotely?

There is currently a remote template available in Miro. Here you will find step instructions on how to conduct this practice remotely including general tips and info.

1. Open Miro. In the side menu, select 'Templates'

Open Miro. In the side menu, select 'Templates'

2. Search for "Tanzu" to see all, or click here to use this template

Search for the template and click ADD

How to Use this Method

Remote Tip: For distributed teams, use Miro or a similar “digital whiteboard” and adapt the in-person aspects to the digital world, such as drawing and using sticky notes.

More remote tips below in the Variations section.

Sample Agenda & Prompts

  1. Divide room into small groups and give a piece of paper to each group

    Tip: If the group is small, you can also do this exercise individually

    Remote Tip: Many video chat systems support “breakout rooms” or similar means to temporarily divide large groups into smaller groups for closer collaboration.

  2. Define “persona” for the room and remind all participants this is a provisional persona—through research, what we think we know about this person will change and evolve

    Example: “A persona is a composite user used to create empathy on the team and allows you to understand the users well and design a product for them.”

  3. Have each group (or person) fold paper into quadrants

  4. Draw a template on the board with the following in each quadrant:

    • Top left → drawing of person in a place, doing an action, with a name, face, emotion, and thought
    • Bottom left → demographics (facts like name, age, role, income, location, gender)
    • Top right → behaviors (things they do, likes, dislikes, hobbies)
    • Bottom right → needs and goals (wants, pains, hopes)
  5. Have the teams (or individuals) work silently for 7-8 minutes to fill out paper according to the template

  6. Ask each team to send a representative (or have each individual come) to the board to hang the persona and describe the person they created for the group

  7. Give each person four dots so that they can place a dot on the quadrant that they think best explains the user (so four dots in total, one on each quadrant across all papers)

  8. Tape together the highest scoring quadrants into one “master persona” and reads it to the group

    Tip: It’s helpful to have scissors handy in case you need to cut quadrants apart in order to reassemble

Success/Expected Outcomes

Success is when you’ve created a “master persona” and everyone in the room feels like it represents the target audience as best as possible.

Facilitator Notes & Tips

None at the moment

Variations

For Remote Teams

You can still facilitate this workshop even if the team is remote.

While many on-line collaboration solutions have drawing features, we suggest keeping thing low-tech: use paper and cameras.

  • Have people draw upon actual paper as described above.

  • Next, have them take a photo on their phone and upload the photo to the collaboration space.

    Alternatively, people can send the photos to the facilitator via chat app, email, or even text message. They can even hold up their drawings to their webcam – the facilitator can take a screenshot, then add the image to the collaboration space.

Preceding

None at the moment

Following

None at the moment

Real World Examples

Team member presenting a persona while everyone watches and listens

Example of a paper-based persona showing the four winning quadrants

Example of a paper-based persona

Example of a digital persona template