Create a provisional representation of a user based on existing knowledge and assumptions
Core team, stakeholders
The provisional persona anchors the discussions we have during the Kickoff and allows the core team to make smart decisions about who to target for exploratory research during the Discovery phase of the project.
We try to do this as early as possible on a project, usually during Kickoff.
There is currently a remote template available in Miro. Here you will find step instructions on how to conduct this practice remotely including general tips and info.
Divide room into small groups and give a piece of paper to each group
Define “persona” for the room and remind all participants this is a provisional persona—through research, what we think we know about this person will change and evolve
Have each group (or person) fold paper into quadrants
Draw a template on the board with the following in each quadrant:
Have the teams (or individuals) work silently for 7-8 minutes to fill out paper according to the template
Ask each team to send a representative (or have each individual come) to the board to hang the persona and describe the person they created for the group
Give each person four dots so that they can place a dot on the quadrant that they think best explains the user (so four dots in total, one on each quadrant across all papers)
Tape together the highest scoring quadrants into one “master persona” and reads it to the group
Success is when you’ve created a “master persona” and everyone in the room feels like it represents the target audience as best as possible.
You can still facilitate this workshop even if the team is remote.
While many on-line collaboration solutions have drawing features, we suggest keeping thing low-tech: use paper and cameras.
Have people draw upon actual paper as described above.
Next, have them take a photo on their phone and upload the photo to the collaboration space.
Alternatively, people can send the photos to the facilitator via chat app, email, or even text message. They can even hold up their drawings to their webcam – the facilitator can take a screenshot, then add the image to the collaboration space.