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China CITIC Bank

Driving revenue and reducing risk

"The other solutions were up to many times more expensive than Pivotal Greenplum and did not meet our requirements in terms of storage capacity and computing power for high-speed loading. Pivotal Greenplum was the right data warehouse solution to meet our existing and future needs."

Ming Zhang, Vice President, China CITIC Bank Credit Card Center
Case Study
China CITIC Bank
  • Distributed systems unable to meet demand for data analysis
  • Lack of access to real-time data
  • Slow data extraction
  • Data management not scalable
  • Pivotal Greenplum
Key Benefits
  • More productive telephone sales center
  • Shortened marketing campaign configuration time
  • Faster marketing campaign delivery
  • Stronger marketing efforts
  • Accelerated data analysis
  • Reduced risk
  • Major cost savings for fast return on investment