Business Transformation Simplified

Business transformations, while complex, do not have to be hard. Many efforts fail
because organizations do not appreciate and recognize the difference between change
and transformation, and are not courageous enough to fundamentally question the status
quo. The 4x3 system described here seeks to demystify the process for leaders and
rank‑and‑file employees alike. It is itself the product of much experimentation, and has
been applied successfully at a variety of enterprises. This simple yet effective framework
enables teams to develop strategies that not only achieve a successful business
transformation, but also ensure that it persists within the organization.

That is the only way to make the hard work of transformation continually relevant and
valuable to customers.

Authored by Gautham Pallapa, Global CTO, VMware

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