Customer Case Study: Brainpad
Brainpad Case Study Using Big Data to Increase Marketing ROI The Cloudstock solution from Brainpad leverages Big Data to help organizations improve their marketing return on investment. Using the Greenplum Data Computing Appliance, Brainpad has increased performance and reduced data upload times from two days to 20 minutes. After evaluating several database solutions against its criteria of scalability, low maintenance costs, and usability, BrainPad selected Pivotal. The Pivotal Data Computing Appliance (DCA) has a shared-nothing, massively parallel processing (MPP) architecture designed for business intelligence and analytical processing. It is a purpose built, open systems data appliance that architecturally integrates database, server and storage into a single, easy-toimplement system. This means BrainPad can use its existing internal resources without committing to expensive hardware and high maintenance requirements. The ability to quickly deploy and expand the database within days was a deciding factor for BrainPad. “Because the Pivotal DCA is an open-source PostgreSQL database, our engineers don’t need to learn a new programming language,” remarks Sato. “This reduces the implementation time, and our IT team is more productive when we need to scale the solution for our customers.” http://www.pivotal.io/sites/default/files/Brainpad_CS_DCA_2013.pdf
