Product design, with Alex Tran

July 29, 2019 Michael Coté

Validating your assumptions about app features is one of the core benefits of proper product thinking. This means testing out your design theories, but also testing out higher level, strategic questions. Pivotal's Alex Tran walks us through it all. He also goes over a few examples, mapping metrics to design, discover and framing (D&F), and discusses the idea of product vs. project.

Check out the food service podcast with Jonathan Sirlin that we reference.

Mood Board:

  • Richard does not do hot drinks.

  • But, he's really owning the Coke Zeros in the Seattle office.

  • Unlocking 9 billion dollar's worth of value.

  • Stupid stand-up time.

  • The fun person in strategy meetings.

  • Ceremony for ceremony's sake.

  • The spirit of the D&F.

  • That Moment, but when it goes wrong.

  • Specifically everywhere.

  • Design rituals.

  • Swim in the canals, but take a shower afterwards.

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About the Author

Michael Coté

Coté works on the advocate team for Pivotal Cloud Foundry®. See @cote for more.

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