“It’s not clothes, it’s confidence”

October 17, 2018 Mischa Nachtigal

Everyone’s personal style is different, so building a fashion brand requires a particularly large amount of empathy, as well as the ability to envision future trends. This week on That Moment we’re exploring the world of fashion.

First up, we talk to Maggie Winter, co-Founder of AYR, a brand that designs seasonless apparel for everyday life. Maggie and two friends left high-profile fashion jobs to launch a brand they'd want to work for, making clothes they'd want to wear. But being a digitally native brand with pop-up shops had an unexpected side effect: allowing them to hear exactly what their customers want to wear, too. This might be a glimpse into the future of the fashion industry—when customers have the final say in what brands make.

Then host Doree Shafrir talks to Mindy Sheier, Founder of Runway of Dreams, who was moved to act when her differently-abled son was the only kid in his school who couldn't wear a cool pair of jeans. After designing a very cool, very adaptive pair for him, she launched Runway of Dreams. This organization works with brands like Tommy Hilfiger to design adaptive lines that are equal parts fashion and practicality.

Listen to the episode and subscribe to the show on iTunes, Spotify, and Google Play.


About That Moment

There are moments in life when everything changes. Today, relationships, industries, and technologies are changing faster than ever before. When and how do people recognize these disrupting moments before it’s too late, and more importantly, what do they do about it? Welcome to That Moment, a podcast about pivotal moments, where fear, uncertainty, and excitement come to a boiling point, and you are faced with a decision: Do I make a change?  That Moment is produced by Pivotal, a company that believes when change is the only constant, people and businesses must be built to adapt.

Season 2 of That Moment is produced by Little Everywhere.


About the Author

Mischa Nachtigal

Mischa Nachtigal runs editorial and social media at Pivotal.

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