When teams apply service design methods they are trying o make sense of uncertainty and pick a direction with confidence. Supporting these teams can be tricky as progress is often unpredictable and non-linear. In this talk, Paul will use stories from real client projects to illustrate how we approach product discovery, and common pitfalls for stakeholders and sponsors to avoid. Paul will also deep dive into how you can run his favorite service design workshop with your team.
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Paul Sullivan: Digital Transformation: Optimizing Product Discovery to Develop Digital Services
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