Dick's Sporting Goods has been on an accelerated journey to "own their own destiny" when it comes to digital. But this isn't just e-commerce: this transformation includes melting the barriers between brick-and-mortar and e-commerce teams, as well as literally bringing down the walls between groups working on digital at DSG.
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Dick's Sporting Goods presented at the Application Transformation Leadership Forum in New York on March 14th, 2019.