Background
Following up on the popularity of our U.S. Retail Apps Report – which has been featured in Internet Retailer – we now turn our sites to their U.K. counterparts.
About the Retailers
With their high revenues and established market presence, the top 10 U.K. mCommerce retailers (based on Internet Retailer’s Top 500 Mobile Guide) certainly have the resources to build stellar apps that drive revenue, brand awareness, and customer loyalty. So why are some still falling behind, launching poorly executed products that tarnish the brand image and turn customers to competitors?
What the 2014 Retail Apps Report Covers
We investigate these issues and more in the report. Our 2014 report delves into the features that are critical to success and assesses whether U.K. retailers are meeting the needs of their mobile users. More areas of coverage include:
- Which retail apps rate highest and lowest
- How to optimize performance of a retail app
- Why great design is critical to keeping users
Download the 2014 U.K. Retail Apps Report
Download our exclusive 2014 U.K. Retail Apps Report to understand what retail apps are leading, what makes them successful, and why mobile is an opportunity for all retailers to boost engagement and drive the bottom line.
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