New Tech Talk: Hacking Customer Development

February 8, 2011 Sean Beckett

Patrick Vlaskovits, co-author of “The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany”, addresses some fallacies around customer development and describes multiple approaches on how to hack “Getting Out of The Building” such that product development decisions can be made with better, higher-quality data.

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