Amanda White

Amanda White is a product manager at Pivotal Labs Boston. Her tech career was born out of the need for a website for her Paris-based band in the early aughts, which was realized as a Geocities site that Amanda coded by hand in Microsoft Notepad. (It had frames.) She went on to write a long-lived tech column for Classical Singer Magazine and eventually transitioned out of the music business via a Master’s degree in technical writing from Utah State University. Upon returning to the Boston area (where she had previously lived while earning her Bachelor’s degree in Opera from The Boston Conservatory), Amanda threw herself into the software industry through business analysis and personnel management in the medical, library information science, and hospitality industries. A resident of “Witch City” Salem, Mass., Amanda fronts a rock band, travels obsessively, and still sings the occasional opera in her spare time.

  • My All-Time Favorite Opening Question for User Interviews

    My All-Time Favorite Opening Question for User Interviews

    Why the question "What do you love about your job?" is the best way to kick off a user interview.

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  • Metrics, Product Management, and You: Knowing You Did a Good Thing

    Metrics, Product Management, and You: Knowing You Did a Good Thing

    Defining success metrics can be daunting for even experienced product managers. This post explains how one simple question ("How do we know we did a good thing?") can help you create better metrics.

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  • 5 Conversations You Should Be Having About Your User Stories

    5 Conversations You Should Be Having About Your User Stories

    If a story is a placeholder for a conversation, when does that conversation happen? Who has it? What do they talk about? Here are five moments engineering and product should be checking in with each.

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  • Confronting (and Embracing) Risk Aversion

    Confronting (and Embracing) Risk Aversion

    Amanda White on approaches that work well for getting buy-in from people who are particularly risk-averse.

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